Scroll-driven cinematic storefront for Noxenza
Noxenza sells signature fragrances through a fully custom e-commerce platform. We combined studio photography with AI-staged scenes, animated the hero and fragrance-note sections frame by frame on scroll, and built the entire stack — storefront, checkout, shipping module, admin panel and user authentication — end to end.
From the studio floor to the checkout flow
Noxenza is the clearest example of what a single studio doing both camera and code looks like. The perfume scenes on the site were shot by us: we directed the studio sessions, staged additional scenes with AI, and edited both into one dark, cinematic look — so the storefront and the imagery were designed for each other from day one.
On the engineering side, the site is a fully custom e-commerce platform. The hero and fragrance-note sections are image sequences scrubbed frame by frame with scroll, and behind them sits a complete backend built from scratch: cart and checkout, order management, a shipping module wired into carrier workflows, an admin panel and customer authentication.
Because production and development ran side by side inside one team, the whole project — shoots, edit, AI scenes, storefront and back office — went from brief to launch in about a month, with no handovers between agencies and no translation loss between the visual and the technical.
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